A few months ago we reported on the new Aurora Traffic Safety Project billboards located on Aurora at 47th Street and 107th Street. While these billboards had to do with combating speeding on the corridor, the next billboard campaign will aim to reduce distracted driving and remind drivers to expect pedestrians.
According to the SDOT blog, which gives a shout-out to Oprah's "No Phone Zone" pledge website, billboards stressing the themes of distracted driving and pedestrian safety will appear on Aurora Avenue North beginning this summer.
Currently, the billboard campaign is being developed by the task force Aurora Traffic Safety Project. Once the group has solidified the themes, they will work with a focus group to gauge their effectiveness and work with Clear Channel to identify billboard locations, an SDOT representative told Aurora|Seattle.
Presumably, billboard content and locations that do not cause distraction will be chosen...
