Should Shoreline Rename Section of Hwy 99?

An interesting letter to the Editor over at shorelineareanews.com proposes that the Shoreline City Council change the name of their section of Highway 99 from Aurora Avenue to Shoreline Boulevard.  Among the advantages cited for changing the name are the following:

The name change gets rid of the old negative connotations associated with the name of Aurora.

It will be an aid to Economic Development.

It will strengthen the sense of Community.

It will tie in with the new City Hall

It will tie in with the work being done to create a new “ City Center.”

It only requires a Resolution by the City Council

What do you think about this idea?  Should they go for it?

Hopefully this idea doesn't migrate south - we'd have to rename this blog!